Anna 
At Creativa we are thrilled to share some extraordinary news from the heart of our vibrant city. Our development of ‘Discover Cemeteries’ a multimedia AR Immersive Experience app, location aware tour for our client, The Greater Metropolitan Cemeteries Trust has been officially recognised as a finalist in the prestigious 2023 Melbourne Awards! This acknowledgment is not just for our app and creative media but also a nod to the tireless innovation and passionate storytelling that has become the signature of our team.
The Melbourne Awards: Celebrating Two Decades of Inspiration
Now in its 21st year, the Melbourne Awards are the City of Melbourne’s highest tribute, celebrating the inspirational Melburnians who dedicate their time and energy to making this city a world leader. The awards shine a light on the silent heroes and innovators, the thinkers and makers, and the dreamers who transform Melbourne.
In the 2023 awards, eight key areas have been identified, reflecting the diverse ways in which programs, individuals, and organizations contribute to Melbourne’s reputation as a thriving, forward-thinking capital city. These categories include: Aboriginal Melbourne – ganbu guljin, Access and Inclusion, City Design, Arts and Events, Community, Knowledge and Innovation, LGBTIQA+ and Sustainability.
The finalists represent the highpoint of Melbourne’s spirit — its dedication to community, creativity, and progress.
Creativa: Pioneering Creative and Media Technology
At Creativa, we’ve always believed in pushing the boundaries of what’s possible at the intersection of creativity, media, and technology. ‘Discover Cemeteries’ is a testament to this ethos, blending rich historical narratives with cutting-edge augmented reality to provide an immersive educational experience unlike any other.
We are especially proud of the collaborative efforts that brought this project to life. The dedication of our researchers, writers, designers, animators, filmmakers, producers, developers, editors, VFX artists, and all supporting staff has been nothing short of phenomenal. It’s their hard work and talent that not only realized the ‘Discover Cemeteries’ experience but has also consistently kept Creativa at the forefront of the creative media technology landscape.
A Salute to the Greater Metropolitan Cemeteries Trust
Our innovative journey would not have been possible without the trust and collaboration of our esteemed client, the Greater Metropolitan Cemeteries Trust. We are grateful for their vision and trust in allowing us to tell the stories of Fawkner Memorial Park in such a unique and engaging way.
Take a look at the Augmented Reality App
What This Recognition Means for Creativa
Being acknowledged as a finalist in the Melbourne Awards is a powerful affirmation for our team’s dedication and our mission to continue innovating. It serves as a reminder that when a community comes together to celebrate its history and its stories, remarkable things can happen.
🏆 Finalists Spotlight 🏆
We are in awe of the company we keep as finalists.
- Auslan Education Services, who are making language accessible to all through their invaluable teaching programmes in primary schools,
- Victorian Cancer Biobank, whose work in providing tissue samples is a cornerstone for advancements in cancer treatment
- Virtetic, a beacon in digital health, leverages gaming and immersive technologies to transform the lives of those embarking on a journey with prosthetics.
Each of these organisations exemplifies the spirit of Melbourne: innovative, compassionate, and forward-looking.
To our fellow finalists, @AuslanEducationServices, @VictorianCancerBiobank, and @Virtetic, we extend our heartfelt congratulations. It’s a privilege to share the stage with such visionaries. Your nominations are a testament to your impactful contributions to our society and industry. Regardless of the outcome, each of you stands as a beacon of progress and a winner in the eyes of our community.
Looking Ahead
As we celebrate this achievement, our sights are set on further growing ‘Discover Cemeteries‘ with even more outstanding stories. The narrative of Melbourne and its people is an ever-evolving masterpiece that we are privileged to contribute to.
We extend our sincerest thanks to the City of Melbourne for this recognition, to our creative team for their outstanding work, and to our client for entrusting us with such a significant project. Here’s to shaping the future of storytelling together!
Keep exploring with us—where history meets technology and where every story is an adventure.
Warm regards, The Creativa Team
🌟For the latest updates on ‘Discover Cemeteries’ and more of our innovative projects, follow us on our social media channels and visit our blog regularly.
Your unwavering support propels us to greater heights, and for that, we are eternally grateful!
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