Insights Into Personalised Marketing: Turning Data Into Meaningful Connections

Turn Your Data into Personal Connections

Think about the last time you received a marketing message that truly spoke to you. Not just your name in the subject line, but content that felt like it understood exactly what you needed, when you needed it.

That’s personalised marketing done right. And when you combine it with video, the most engaging medium we have, it becomes a conversion powerhouse.

At Creativa, we’ve spent years perfecting this approach for our clients. Now, with the launch of our new personalised video platform Benvoo, we’re making it possible for any business to create thousands of unique, data-driven video experiences at scale.

Why Personalisation Matters More Than Ever

Today’s audiences are swimming in a sea of content. But here’s the truth: people don’t want more content. They want the right content.

Research shows that personalised experiences work because they give people a sense of control and reduce information overload. Instead of being bombarded with generic messages, they receive exactly what’s relevant, making them feel seen, understood, and in charge.

And the results speak for themselves. In one campaign, personalised videos delivered:

• 85% video completion rates (yes, people watched close to the end!)
• 18% uplift in funds
• 6x higher conversion (compared to a PDF)

That’s the difference between sending a message… and starting a meaningful conversation.

The Australian Reality: Personalisation Isn’t Optional

Recent research reveals that 62% of Australian consumers now expect personalised experiences and they’ll abandon brands that don’t deliver:

• 51% belong to loyalty programs specifically for personalised benefits
• 91% used online video services in 2024

Meanwhile, globally:

• 78% prefer learning about products via video over text
• 82% of consumers say video directly influenced a purchase decision

The message is clear: combine Australia’s love of video with the personalisation customers demand, and you’ve got a winning formula.

Meet Benvoo: One-on-One Marketing with Everyone

So, what makes Benvoo different?

Put simply, it turns your data into personalised video stories, at scale. Think of it as “mail merge on steroids.” Whether you’re welcoming new members, sending out statements, sharing product offers, or onboarding clients, Benvoo tailors the message for each person, seamlessly and securely.

It’s not just dropping names into templates. You can customise:

• Text overlays with individual data points
• Voiceovers that address customers by name
• Visual elements tailored to their profile
• Call-to-actions driving specific next steps
• Interactive choices based on their preferences

Imagine sending 10,000 customers each a unique video that guides them to their perfect next action. That’s Benvoo.

Where Personalised Video Delivers Results

If your business interacts with people, such as customers, members, clients, or fans, personalised video can help you do it more effectively. Here’s how real organisations are using it to connect and convert:

1. Superannuation & Financial Services

Use cases: Member statements, onboarding, fund performance updates.

💡 Example: A new member receives a video that explains their balance, contributions, and fees using their actual data. They finish the video feeling confident and increase their contributions.

Result: Higher open rates and more contributions following the campaign.

2. Insurance & Claims

Use cases: Renewal reminders, policy updates, claims walkthroughs.

💡 Example: A customer lodges a car insurance claim and receives a personalised video with their claim number, next steps, and what to expect.

Result: Fewer support calls, smoother experience, higher satisfaction.

3. Sports & Entertainment

Use cases: Fan engagement, membership renewals, event invites.

💡 Example: A loyal club member receives a 10th anniversary thank-you video featuring highlights from their favourite era and an exclusive renewal offer.

Result: A stronger emotional connection and boosted retention.

4. Education & Training Providers

Use cases: Student onboarding, course offers, and fee breakdowns.

💡 Example: A prospective student gets a video outlining their chosen course, fees, and support options, all tailored to them.

Result: More qualified leads, higher enrolments, fewer drop-offs

5. Government & Public Sector

Use cases: Explaining entitlements, promoting programs, and safety campaigns.

💡 Example: A council sends residents a personalised rates notice via video, explaining charges and showing exactly how funds are spent locally.

Result: Less confusion, fewer calls, more payments on time.

6. Retail, E-commerce & Loyalty Programs

Use cases: VIP offers, loyalty updates, post-purchase follow-ups.

💡 Example: After a purchase, a shopper receives a thank-you video with care tips, a discount code, and a sneak peek at new products.

Result: More repeat purchases, higher lifetime value.

7. HR, Internal Comms & Recruitment

Use cases: Employee onboarding, policy updates, and cultural changes.

💡 Example: New hires receive a welcome video from the CEO with tailored details about their department and first-day checklist.

Result: More engaged employees, stronger cultural connection from day one.

From Data Points to Human Connection

Your CRM is full of valuable data, but most of it sits unused. Benvoo turns those data points into compelling narratives that make customers feel seen, understood, and valued.

Instead of telling customers what you offer, you show them exactly how your products or services improve their specific situation. It’s personal communication at enterprise scale.

The Competitive Advantage You Can’t Ignore

Here’s the reality: your competitors are still sending generic emails and hoping for the best.
Meanwhile, forward-thinking businesses using personalised video are:

• Building stronger emotional connections with customers
• Reducing support costs through clearer communication
• Increasing revenue with higher conversion rates
• Standing out in crowded markets

The question isn’t whether personalisation works, it’s whether you can afford to fall behind while others pull ahead.

The Future of Marketing Is Personal

Personalisation has shifted from a competitive advantage to a customer expectation. Brands that embrace it build trust, loyalty, and lasting relationships. Those who don’t risk becoming invisible.

With Benvoo, you can stay one step ahead by combining creativity, technology, and storytelling to make every interaction meaningful.

✨ Ready to see how Benvoo can transform your customer experience?

👉 Book a personalised Benvoo demo

👉 Let’s chat about how to turn your data into connections that count.

Email: hello@creativa.com.au

Call: (03) 9999 1333