Video is everywhere. It’s a must-have for digital content creators. But if you want to offer a superior customer experience, help people learn about your brand and move them through the sales funnel, then your video must not only be high-quality, it needs to be maximally engaging.

Adding interactive features and personalisation makes the viewer experience even richer, allowing them to become part of the story. 

Nowadays top marketers are always looking for ways to gain an advantage with their video content. Interactivity is a relatively new marketing technique which helps consumers feel more connected with their favourite brands and more interested in the ones they’re being introduced to.

Contests, quizzes, games and choose-your-own-adventure stories, interactive content is a highly effective way to engage.

Completion rates for interactive videos are around 90%. Viewers will watch longer if they can interact with the content. In turn, this can dramatically increase your conversions.

Interactive video can even be a way to gain customer information and feedback. Using interactive video, you can source data to create custom follow-up sales communications and optimise lead conversion.

Interactive and personalised content combined with creativity and great strategy can help businesses differentiate their brand and keep their target customers engaged.

Creativa Videos has launched their new interactive video player. With this player, you can create links to different parts of your video, or to external videos, websites, forms, quizzes, attachments and even personalised videos. You can then track the results and see how each viewer interacts with the story.

Here are some examples:
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