We considered deeply how best to present the material, including choice of writer, visual style, sound and music.
In the end we partnered with poet and activist Anna McGahan, who would go on to write and perform the piece. From the beginning, we developed the video so that it could be edited into shorter versions of different lengths.
We designed our characters with diversity in mind since this was an important theme of the piece. We worked closely IWDA to ensure people of all types were thoroughly represented.
After drafts, careful revisions and approvals, animation commenced. The first edit went through a number of reviews to ensure to ensure the quality of the messaging.
"We’re so happy we worked with Creativa to bring our big vision to life. Not only do they have the expertise to deliver beautiful stories, they also take time to understand an organisation and its message."
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Creativa provides complete video production and animation services for clients direct or for agencies nationwide, specialising in creating content that engages Aussie audiences. Working with local crews dotted around the country to capture live-action video footage, we manage all the coordination for you. Whatever type of video you need, we’ve got you covered.