LG Ads were presenting a suite of new innovations for advertisers at the New Fronts conference in New York. As part of this, Creativa was asked to create four sizzle reels and three 3DA’s to be screened at the event. The sizzle reels were for the LG Ads service, the LG Channels, their new platform ContexTV and a 3DA sizzle reel.
Here are the three 3DAs created for the event that was looping on a large outdoor screen next to the conference.
Production Team
Producer / Dir: Monica Ip, Sara Swab and Lester Francois
Editor: Thom Ruz
3DA animation: Mohamad Beigi
Motion Graphics: Monica Ip, Julian Rodriguez, Juan Gonzalez