Mariana Ruiz 
3D anamorphic animation (3DA) is a type of animation that utilises cutting-edge technology to produce high-quality, realistic images. It is a flexible technology that can be applied in a variety of fields, including advertising, entertainment, and filmmaking. One of the most exciting applications of 3DA is on billboards, where it provides numerous benefits.
What exactly is 3DA on billboards?
Every business seeks to draw in more potential customers, but they may be aware that it is difficult to stand out from the loud advertisements put out by their competitors, and even if they haven’t done much, their patience has run out.
3DA billboards are an innovative out-of-home medium that offers an unforgettable visual experience. It integrates outdoor advertising and 3D technology. These billboards are frequently found in high-traffic areas such as highways, stadiums, airports, shopping malls, and urban centres, and are intended to catch the attention of spectators.
3DA technology enables the creation of visually stunning and attention-grabbing animations of high quality. The animations can be tailored to the needs of various brands and businesses, and they can be created in a variety of styles ranging from realistic to cartoonish.
The result of these digital billboards is a more creative, immersive, and engaging experience than traditional advertising.
What industries make the most use of 3DA?
Advertising: 3DA on screens is an effective way to reach a large audience and promote products and services. The animations can be used to create engaging and memorable advertisements that capture potential customers’ attention. If the project demands it, this type of content could be interactive.
3DA can be used to promote movies, television shows, and other forms of entertainment. The animations can be used to create buzz and publicity for upcoming releases.
Concerts, festivals, and sporting events can all benefit from the use of 3DA. The animations can be used to build anticipation and excitement for the event.
Effectiveness and Affordability
In the advertising industry, 3DA has been a resounding success. The animations are visually stunning and have been shown to be effective at capturing passer-bys attention. The animations are also highly customisable, allowing businesses to create advertisements that are specific to their needs and target audience.
3DA can be a viable advertising option in terms of cost-effectiveness. There will be an initial investment in creating the animation, but when compared to other forms of advertising, such as television or radio commercials, the cost of displaying the animation on a billboard can be relatively low.
3DA is a versatile and effective advertising option with numerous advantages. The technology enables the creation of high-quality, attention-grabbing animations that can be tailored to the requirements of various businesses and industries. We can expect to see even more widespread adoption of 3DA as technology improves and becomes more affordable.
Some notable brands and organisations that have used 3D anamorphic in their advertising campaigns include:
Nike Japan’s Air Max day 3D billboard
Louis Vuitton x Yayoi Kusama 3D anamorphic Billboard in Tokyo
Giant 3D Billboard in Gangnam near Samsung LED Signage – Everyday Life – in South Korea, Seoul
5- Creativa 3D Anamorphic Billboards
Stunning visual effects can do wonders for business and brand profits and awareness. If you would like to wow your audience and stay on budget, you might consider 3DA.
Creativa has been producing 3D creative content for 3DA billboards and big screens nationwide and internationally. Talk to us, we can help!
