Creativa 
So you’re walking through the city and there’s a dragon on a billboard. That’s cool. You loved Game of Thrones as much as everyone else. But then the dragon flies out of the screen and breathes fire into the air. This might get your attention.
A step in the right dimension
At Creativa, one of our signature come-out-swinging special moves is the 3D anamorphic billboard. In an ad-saturated market, we’ve used 3D anamorphic billboards, 3DAs, to help world-famous brands cut through to new, lucrative markets. We can do the same for you.
3D Anamorphic Advertising – Creativa 3DA Showreel
But what exactly is a 3D anamorphic billboard?
3DA is a visual illusion that uses perspective, lighting and depth to make flat surfaces appear 3D, from a certain angle. There are no real holograms. Just 3D animation, a virtual ‘frame’ for objects to leap out of, and screens placed just so. The 3D objects are intentionally distorted to create depth from a particular vantage point.
Done right, you get gasps, double-takes and phones raised to record.
Where will I see a 3DA?
3DA Billboard at NY Times Square, New York – RayBan 3D Billboard Times Square Shot By FotoFetch
Piccadilly Circus, Times Square, Shinjuku, Gangnam and, of course, Bourke Street in Melbourne, 3DAs are making waves. They work well on building corners and high-traffic pedestrian zones, so long as you have a high-resolution LED display to work with. But 3DAs also draw crowds online. Footage of 3DAs makes for great, not to mention viral, social media posts. Chances are, you’ve seen 3DAs on TikTok or Instagram.
3DA Billboard in Sylvia Park Shopping Centre, Auckland – Coke in a box
And they’re not limited to the world’s biggest screens. Smaller formats, when done well, still turn heads and hold attention. It’s about finding the right idea for the right location.
3DA Digital Ads – LG 3DA Sizzle Reel
Why 3DAs are great
We are, each of us, bombarded with content on a second-to-second basis. Try walking through a bustling thoroughfare and just count the number of inputs trying to get your attention. And that’s before you pick up your phone. A 3DA anamorphic billboard will actually make you stop and take in the message.
3DA Billboard in Shinjuku Station, Japan – Shinjuku East Exit Cat
Illusions delight audiences by grounding you in the present moment, activating your senses and holding your attention. Social media ads can be a dime a dozen, but 3DAs are a limited offering, confined to time and place in a way that most modern advertising is not. Use a 3DA and you will inevitably stand out, actually by definition.
And they travel. Your short-run 3DA can enjoy an ongoing, viral life on social media, well beyond the screen site and long after your campaign.
For brands, that’s a two-for-one: impact in the real world and digital traction that lasts.
When should I use a 3DA?
When you want to make an impact. When you’re launching or promoting a product or celebrating a milestone. When you want to say something in a way that can’t be ignored.
3DA Billboard in Bourke Street Mall, Melbourne CBD – Dreame X50 Ultra 3DA Launch Campaign Reel
3DAs are especially powerful in retail precincts, transport hubs, and iconic public spaces; places with plenty of foot traffic. If your audience is there, and you want to make a splash, 3DA is one of the most powerful ways to do it.
They’re also excellent as part of a broader campaign. Use 3DAs to tease or develop a story that continues online.
At Creativa, we specialise in 3DAs
We’ve had the pleasure of creating 3DA campaigns for brands like Samsonite, Jarlsberg, Coca-Cola to name a few. We even made this dragon.
3DA Video – Kerry Dragon
When it comes to 3DAs, there’s no one-size-fits-all. Every project is tailored to suit your specific needs. We work closely with clients to find the message, the visual concept, and the right way to leverage the power of 3DA to draw a crowd. Every project is its own bespoke challenge.
Our team handles everything from concept art to the final render, so the illusion works not just technically, but emotionally.
Ready to break out?
From an ROI perspective, 3DAs punch about their weight. A 3DA nets you in-person impact and ongoing digital reach: two campaigns for one. Foot traffic engagement plus social media impressions, shares and media coverage combine to take your message as far as it can go.
3DAs are bold visual storytelling that make people feel. Get in touch to learn more about how we can use the power of 3DAs to bring your brand to life.
