How to win the war on talent with video

Creativa
October 24, 2017
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With peak recruitment season rapidly approaching, it’s time to get a competitive edge. Here are some great tips to help you ensure your company stands out and attracts the best talent.

  1. Job Search/research is primarily MOBILE: A recent survey performed by Indeed, showed an 85% increase in job searches from December to January, and that most job searches overall were performed on mobiles. Job seekers use their phones to research companies, apply for jobs and seek and share feedback with peers on social media.
  2. Social media can help you CAST A WIDER NET – As many as 79% of job seekers are likely to use social media to search for jobs. Moreover, your biggest brand advocates, for example existing employees, are more likely to share vacancies on social media than anywhere else.
  3. Video job descriptions ENGAGE – Did you know that  video job descriptions increase click through by 500% and can make positions much more attractive to the right candidates. Video job ads are 53 times more likely to appear on the first page of Google search results and can improve a candidate’s understanding of a job description as much as 300 percent.

Video is one of the best strategies you can utilise in a recruitment campaign.. It’s mobile,  social-friendly and it gets massive click-through.

Job Description | Aspirational | The application process | Culture/Core Values | Team-Orientated | Mission/Mantra | Virtual Office Tour | Fun | Employee Testimonial

Here are some examples for you to watch to see how other companies have achieved great success with their recruitment videos.

Job Description Example:  In this video, an employee talks through what her days look like in the same role.


More proof video job descriptions work:
“Our data shows that candidates spent more than triple (316%) the time on a video job description (2 min. & 54 seconds) than they did on a text job description (55 seconds). And when a candidate plays the video on the job description the user spends an average of 5 minutes & 23 seconds viewing that job (an increase of 487%)”
Aspirational Example:  Creativa had the pleasure of working with Deakin University on this project. Who wouldn’t want to come and work at Deakin after watching this video? It showcases everything great about living and working in Melbourne.

Application Process – Interviewing at Shopify: What to expect
https://www.youtube.com/watch?v=bMTE92zlJpA

The best recruitment videos tell real stories, are perceived as authentic and create an emotional connection with the viewer.  Here are some key features of what makes a great recruitment video.

A great recruitment video is more than talking your amazing office, free food, and cool benefits.  It’s about relationships with your colleagues and your customers and how employees feel at the end of each and every work day.   If you can capture fun, emotion and authenticity, like some of the videos we’ve shared here, then your recruitment in January promises to be a huge success.
If you’re unsure or would like guidance with the production of your recruitment videos, then please don’t hesitate to contact Creativa for a chat.
Here are more examples we loved and thought we’d share with you too.
Culture Video: ZenDesk:  This is a traditional culture video with a bit of twist as they highlight the company’s unique strengths through a special brand of offbeat humor.

Team Orientated Video – Apple Recruiting

Fun & Mission combined – Shopify

Testimonial Videos – Google Recruiting

Why work at Dropbox
https://www.youtube.com/watch?v=-ZuxQcp84o0

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