Creativa 
What is interactive video?
Interactive video is any digital content that requires user input to perform an action. Put simply, it’s content where the viewer becomes a participant – either by being able to click buttons or enter text into information fields.
Think ‘choose your own adventure’ or multi-choice training content. Or, like the image below, an interactive map.
How to use interactive video
Interactive video can be a way to gain customer information and feedback. Using interactive video, you can source data to create custom follow-up sales communications and optimise lead conversion.
Interactive and personalised content combined with creativity and great strategy can help businesses differentiate their brand and keep their target customers engaged.
Creativa Videos has launched their new interactive video player. With this player, you can create links to different parts of your video, or to external videos, websites, forms, quizzes, attachments and even personalised videos. You can then track the results and see how each viewer interacts with the story.
Interactive Video Player
Interactive video players let viewers interact with content in real time, improving the viewing experience. This lets viewers choose, answer questions, and follow different storylines in the video. Interactive video players are making content consumption more immersive and personalised. Creativa’s interactive video player improves user engagement and uncovers viewer preferences and behaviours. Our interactive video player keeps viewers engaged with clickable hotspots and branching scenarios.
Examples of Interactive Video
Interactive videos are great for audience engagement and personalisation. Creativa creates captivating interactive video content for many clients and applications.
Many of our interactive videos are for different sectors and audiences. We created interactive recruitment videos for a top business, interactive and personalised healthcare training modules, and captivating brand marketing campaigns. These examples demonstrate our interactive video creation skills and ability to engage viewers. Check out some of Creativa’s interactive videos, which showcase how dynamic and engaging our content can be.
QBE Onboarding Video by Creativa
Volskwagen Personalised Interactive video by Creativa
Best Interactive Videos
Here are some award-winning examples of interactive video:
Black Mirror: “Bandersnatch” by Netflix lets fans influence the plot. This interactive story goes beyond choose-your-own-adventure. What you do in one “timeline” is far more complicated.
Nike’s “Choose Your Winter” ad lets users choose products and experiences.
Honda’s “The Other Side” lets spectators flip between parallel storylines using ‘R’.
These interactive movies highlight how top firms use interactivity to improve storytelling and user engagement, setting a quality and innovation standard.
Interactive Training Videos
Our interactive training videos are intended to improve learning and retention for individuals interested in utilising interactive content for instruction. With its interactive aspects, decision-making scenarios, and quizzes, these movies offer an entertaining and educational method for staff training or customer education.
360-degree Interactive Video
A 360-degree interactive film lets viewers examine scenes from several perspectives, providing an entirely immersive watching experience. Creativa has made 360 videos for diverse kinds of clients such as universities, real estate entities, AR, and immersive tours. Creativa interactive videos engage viewers and provide deep knowledge, making them ideal for marketing and training.
CQUni 360 tour by Creativa
Interactive Video Productions
Video is everywhere.
Digital content makers need it. To provide a great customer experience, educate customers about your brand, and drive them through the sales funnel, your video must be high-quality and interesting.
Interactive features and personalisation enrich the viewing experience and make them part of the story. Interactive content like contests, quizzes, games, and choose-your-own-adventure stories engages well. Interactivity keeps viewers watching longer. This can boost conversions significantly.
Today’s best marketers are continuously looking for video content advantages. Interactive video technology, a new marketing method, lets consumers engage with their favourite businesses and get more interested in new ones.
