July 10, 2018
3 min read

What is interactive video?

What is interactive video?

Interactive video is any digital content that requires user input to perform an action. Put simply, it’s content where the viewer becomes a participant – either by being able to click buttons or enter text into information fields.

Think ‘choose your own adventure’ or multi-choice training content. Or, like the image below, an interactive map.

How to use interactive video

Interactive video can be a way to gain customer information and feedback. Using interactive video, you can source data to create custom follow-up sales communications and optimise lead conversion.

Interactive and personalised content combined with creativity and great strategy can help businesses differentiate their brand and keep their target customers engaged.

Creativa Videos has launched their new interactive video player. With this player, you can create links to different parts of your video, or to external videos, websites, forms, quizzes, attachments and even personalised videos. You can then track the results and see how each viewer interacts with the story.

The takeaway: interactive video makes your content engaging

Video is everywhere. It’s a must-have for digital content creators. But if you want to offer a superior customer experience, help people learn about your brand and move them through the sales funnel, then your video must not only be high-quality, it needs to be engaging.

Adding interactive features and personalisation makes the viewer experience even richer, allowing them to become part of the story.

Contests, quizzes, games and choose-your-own-adventure stories, interactive content is a highly effective way to engage.

Completion rates for interactive videos are around 90%. Viewers will watch longer if they can interact with the content. In turn, this can dramatically increase your conversions.

Nowadays top marketers are always looking for ways to gain an advantage with their video content. Interactive video technology is a relatively new marketing technique which helps consumers feel more connected with their favourite brands and more interested in the ones they’re being introduced to.


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