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OOH Media and Destination NSW needed a dynamic 3DA to capture the attention of pedestrians along Bourke &Swanston St. A mix of 2D and 3D elements, the animated 3DA came to life and sold the potential of Sydney as an inviting tourist destination.
Production Team
PRODUCER: Lester Francois
CREATIVE DIRECTOR: Sarah Schwab
ANIMATION: Monica Ip
3D MODELS / 3D ANIMATION: Julian Rodriguez
