What is an immersive experience?

An immersive experienc fully engages a user’s senses, transporting them into a different environment. This can be achieved through various technologies such as virtual reality (VR), augmented reality (AR), and 360° video. These technologies create lifelike simulations and interactive worlds, making users feel as though they are part of the scene. Immersive experiences are designed to captivate and engross users, providing a deeper and more memorable interaction with the content.

What is interactivity?

Interactivity refers to the capability of a system or technology to engage users in two-way communication. In interactive media, users can influence and change the content or the experience in real-time through their actions, such as clicking, dragging, or moving. This creates a dynamic and personalized experience, allowing for greater engagement and involvement. By combining interactivity with immersive experiences, Creativa creates engaging and impactful content such as DOOH, OOH, FOOH that captivates audiences and enhances storytelling.

How Does 360° Video Work?

Users interact with 360° video by moving their device, using a mouse to drag the view, or wearing a VR headset for full immersion. This interactivity makes 360° video a powerful storytelling tool, offering an engaging experience beyond traditional videos.

What’s the difference between AR and VR?

Augmented Reality (AR) enhances your real-world experience by overlaying digital content—such as images, text, or 3D models—onto your physical surroundings, allowing you to interact with both at the same time. Virtual Reality (VR), in contrast, completely replaces your environment with a fully immersive digital world, isolating you from the real one and creating the sensation of being inside a simulated space—whether that’s a game, a virtual classroom, or another planet.

Chris Bishop
2 months ago

We have engaged Creativa for helping to bring some of our creative campaigns to life through their animation studio. At every stage of the process Creativa have been exceptional to deal with. As part of a rapidly growing company within the Telco sector, it was important to hit the ground running and nail our creative execution. From scoping and quoting our projects, bringing in fresh perspectives and ideas for our consideration. Right through to taking our storyboards in bringing our vision to life. Every touchpoint has been first-class. Finished projects thus far include, three animated (2D & 3D) videos using our mascot to use across our multi-channel marketing strategy. In addition to this, we also had a 'last-minute' sponsorship opportunity to create in stadium signage for an international football team playing pre-season friendlies against top level Australian teams. The Creativa team worked to a very tight deadline to create exactly what we needed. We look forward to continuing our relationship with Creativa to deliver high quality content to help drive our video content. Special shout-out to those within the team I've worked closely with (Sev, Rusty and Will). Cheers guys.

Grow Australia
11 months ago

Extremely easy to work with, delivering quick turnaround times and showcasing impressive creativity

Holly Latham
a year ago

I engaged Creativa to produce a video for a client event with approximately 2,500 attendees. The brief was for the video to have nothing to do with the client's products or services, and be memorable for event attendees, wondering what the client will produce next year. Creativa nailed the brief and the client has had amazing feedback from the video. Will definitely be using Creativa again!

Faith Agency
a year ago

We've had a working relationship with Creativa for several years now and have always been impressed by their speed and professionalism. The quality of their work is always excellent and the value for money, particularly for a studio based on Melbourne, is second-to-none. Great work, team!

Leanne Robertson
a year ago

Creativa have been easy to work. They adapted our materials and original illustrations to create an engaging video for teachers and schools on inclusive STEM classrooms.

Nicole Schneider
a year ago

Creativa is a fantastic partner in bringing our video and photo projects to life. They are responsive, positive, team-players that are always up for a challenge. I highly recommend them!

Sunanda Srinivasan
a year ago

The team at Creativa is exceptionally committed and hardworking. Their collaboration has been fantastic, making our tasks effortless. Their work is truly exceptional, and I wholeheartedly recommend them to anyone seeking creative services in Australia!

Driver Reviver
2 years ago

A true partnership – an agency who cares as much about the outcome as the client, Creativa are a unique find. Balancing exceptional customer service, state of the art technology, creative vision and above all else a genuine desire to excel, we couldn't be more delighted with the work they have produced.

Ada Tancredi
2 years ago

Working with Creativa has been a wonderful experience. Such a smart , warm, driven group of people. Highly recommended if you are looking at building your brand, introducing new technology and growing your business..Great to see a brilliant Australian company.

Bagnato Architects
2 years ago

In a world where storytelling, authenticity and communicating your brand is so important in getting your message out there, there can be no better way than doing this through video. It's a creative process and requires an amazing amount of talent. The team at Creativa are bursting at the seams with so much creativity and I highly recommend them not only for your next company project but if you are ready to tell the world about your own personal brand then speak to them now. They are at the cutting edge of video production, animation, personal branding and so much more. I'm amazed every time I visit their office and witness their work at hand that I'm privileged to also be witnessing the future. So, if you want to be leading your team with the right message or telling the world about your particular company and personal brand then for me, I could not recommend more highly the group of creative individuals at CREATIVA. The world is ready to hear my message but your message too and I can't wait to collaborate with Creativa on my next project because the ride so far has been out of this world. PS: You will know what I mean when you call them. Dominic Bagnato Architects

Tanya Marie
9 years ago

The team at Creativa are extremely professional. In my experience the staff take the time to work with you to ensure that any videos completed meet all of your needs even if it requires spending more time to get it right than originally anticipated. I would highly recommend them for any video production. Excellent quality and customer service.

Laz Mitropoulos
2 years ago

A cutting edge studio of talented and creative artists, animators and producers. If you’re ready to spread your wings to get your brand out to the world, then the team at Creativa have the right blend of creativity and authenticity to tell a great story through video. I have had the privilege to witness their growth with cutting edge video production, animation and personal video messaging. Looking forward to the future journey, so get on board with a team that will take your brand to the next level, ‘To Infinity and Beyond’!!

Cutting-Edge Immerse Media Content!

Are you planning your next immersive media project? Let’s create something unforgettable! Schedule a chat with our creative team, and we’ll provide innovative ideas and tailored solutions for AR, VR, 360 Videos, 3D Digital Billboards, DOOH, and FOOH content.

Google Reviews 4.9 out of 5

scroll

Trusted by our clients:

Get a quote

"*" indicates required fields

Instagram

This field is for validation purposes and should be left unchanged.

First name*

Last name*

Your email*

Contact number

Company/organisation

Industry*

How did you hear about us?*

What’s your estimated budget range?

What would you like to discuss?*

Immersive content creation with Creativa

Virtual reality. 360° video. Augmented reality. Interactivity. Together, we can create memorable experiences and connect with audiences through innovative technologies.

Our immersive video projects

Client: Yarra City Council Yarra City Council’s eScooter Safety Campaign Challenge Yarra City Council approached Creativa with the need for a social media safety campaign targeting...

View Project

eScooter Safety Campaign Yarra City Council

Immersive Media

2023

Hey cheese lovers and tech aficionados alike!🧀 You’ve probably heard (or drooled) about the newest trend in Melbourne’s CBD – our 3D Billboard advertising creation for...

View Project

Jarlsberg Cheese 3D Billboard Advertising Creativa

Immersive Media

2023

View more projects

360° Video

360° video captures a full panoramic view, allowing viewers to look in any direction as if they were in the middle of the action. It uses multiple cameras or specialized equipment to record from every angle simultaneously.

View Demo

VR (Virtual Reality)

A simulated experience that places users in a virtual world through a headset. It offers an interactive, 3D environment that feels real, allowing users to explore and engage with the digital landscape as if they were actually there.

View Demo

AR (Augmented Reality)

Immersive experiences fully engage your senses, transporting you into a different environment. They use cutting-edge technology like virtual reality, augmented reality, and 360° video to create lifelike simulations and interactive world.

View Demo

Immersive Experiences

We’ve got the storyboard, the script and the vision. Yay! If your video has a voiceover, we will record that now. We’ll start looking into what kind of music fits your video. This is where we will begin the filming.

Interactive and Immersive Experience Services

Our Interactive and Immersive Experience Services use technologies like 360° video, Virtual Reality (VR), and Augmented Reality (AR) to create engaging, lifelike environments that let audiences explore, interact, and experience content in entirely new and memorable ways.

360° Video

VR (Virtual Reality)

AR (Augmented Reality)

Immersive Experiences

Explore our immersive video projects

VR (Virtual Reality) Videos

View Work

AR (Augmentented Reality) Videos

View Work

360° video

View Work

view all work

Request a proposal

If we need more information, we’ll get in touch with you for an exploration call. Then we’ll assess your requirements and come back to you with a proposal. You can accept this proposal, which will kick off your project with us.

Clarity session

This is a meeting with key team members (ours, and yours) and project stakeholders (yours!) to make sure we leave with a deep understanding of your goals and requirements, plus the project’s content and creative execution. This is a solid brief that we work from to align our team and yours.

Book a session

Pre-production

This is the stage before we make your video. Pre-production starts once we’re aligned on vision and strategy. Our creative team will work with you on the style, the script and the storyboard. Oh, and we’ve built in feedback points all through the live action video production pipeline, so you’re as involved as much or as little as your calendar allows. You’ll get a timeline so you can keep track of it all.

Production

Post-production

The home stretch. Our team will put in the final touches, like editing or sound design.

Our Showreel

Delivery

It’s all done, and now we’ve just got to get it to you. You’ll get a file straight to your inbox with the final video (or videos), thumbnails, any extra assets you may have requested (e.g. subtitles) and any music licences that you may need.

Start a project

The Creativa process

Request a proposal

Clarity session

Pre-production

Production

Post-production

Delivery

Reviews

Hear from our happy clients

Google Reviews 4.9 out of 5

Everything was highly organised. Very grateful for Creativa’s help!

Lachlan Christie, Workplace Relations Specialist

Regis

So happy we worked with Creativa to bring our big vision to life.

Nicole Kleppe, WAVE Advocacy and Communications Coordinator

IWDA

Thank you for your brilliant work — it was masterfully shot and produced, telling this incredible story so very beautifully.

Terry Garwood, Deputy Secretary, DELWP, DEL

Victoria State Government

Latest Immersive Video Blogs

Related Services

View all services