Creativa 
FOOH – Reality test (to impress)
In an age of endless scrolling, autoplay and AI, what does it take to grab a hold of your attention, make you stop and make you think?
The good news is, if you’re marketing your brand or product, you don’t need to resort to dark arts and wizardry. Good old-fashioned movie magic will do the trick, and on the cutting edge, we have the FOOH – Fake-Out-Of-Home – advertising.
FOOH real?
Various FOOH examples sourced from fooh.com
A FOOH is a video, just ten to twenty seconds long, designed to get you to a double-take and ask, was that real? It’s one of our signature moves at Creativa. Our FOOHs have racked up tens of millions of views.
In a FOOH, we blend real footage, usually of an iconic location, with hyper-realistic 3D animation, to make the impossible (or close to) come to life.
A giant handbag hanging off the Eiffel Tower. FOOH.
Godzilla stomping around Times Square. FOOH.
Puffer jacket on an airplane. FOOH.
The trick is to make something look like it might just be real so audiences stop, engage and share.
Where will I see a FOOH?
FOOHs are everywhere. TikTok, Instagram, YouTube Shorts – anywhere videos up to ten seconds long can go viral. Laughs, gasps and jaws on the floor: FOOHs means impressions, reactions and shares.
Since 2023, FOOHs have been all the rage in modern, online marketing, delivering massive traction, buzz and ROI.
Making a great FOOH
In a media landscape where your opening image is make or break, starting with an iconic location is a surefire bet. Then, a clever idea, a twist on the laws of physics, an eye-catching, unforgettable image.
Camera work can work wonders. You don’t always need a high-end film crew. Shoot on a phone for a raw, found footage feel. Frame it just a little bit off, and maybe out of focus. You can also design your soundscape for realism and spontaneity. Prime the audience for something real, so it’s even more surprising. And delightful, when the impossible appears.
Do I need a FOOH?
Does your audience use social media? Do you want to make an impact for your brand? Need to take a big swing?
FOOHs are bold moves. They can be sleeper hits on their own, or the showstopper in a larger, diverse campaign. They’re also great for announcements, or brand or product launches.
Creativa: the FOOH specialists
At Creativa, we’ve created stop-the-scroll FOOH campaigns with views in the tens of millions.
Decjuba
Swisse Beauty
AusPost
Smooch Body
Every project is bespoke — from concept to delivery — ensuring the spectacle cuts through and lands with audiences.
Our team handles everything: ideation, location scouting, filming, 3D integration, and final polish. Shooting at iconic locations can require some careful planning, so let us handle that for you. As seasoned experts with experience working with hundreds of brands, we have the skills to give you the FOOH treatment.
Better still, FOOHs are exceptionally cost-effective compared to physical activations or even other forms of video. We can create FOOHs in many ways: from high-res images, using your product’s CAD files, or modelling from scratch. We can even use strategic AI for a truly novel result.
Get started
Hook audiences everywhere. Buzz. Reach. Virality. Supercharge your social media and brand strategy with an eye-popping Fake-Out-Of-Home. It’s storytelling for the attention economy and how you make your voice heard.
Get in touch to learn more about how we can use the power of FOOHs to amplify your next campaign.
