Immerse Your Audience with Cutting-Edge Media Content!

Are you planning your next immersive media project? Let’s create something unforgettable! Schedule a chat with our creative team, and we’ll provide innovative ideas and tailored solutions for AR, VR, 360 Videos, 3D Digital Billboards, DOOH, and FOOH content.

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Immersive content creation with Creativa

Virtual reality. 360° video. Augmented reality. Interactivity. Together, we can create memorable experiences and connect with audiences through innovative technologies.

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What does an immersive experience mean?

What is an immersive experience?

  • An immersive experience fully engages a user’s senses, transporting them into a different environment. This can be achieved through various technologies such as virtual reality (VR), augmented reality (AR), and 360° video. These technologies create lifelike simulations and interactive worlds, making users feel as though they are part of the scene. Immersive experiences are designed to captivate and engross users, providing a deeper and more memorable interaction with the content.

Augmented and Virtual Reality

Understanding Augmented Reality

AUGMENTED REALITY (AR): Immersive experiences fully engage your senses, transporting you into a different environment. They use cutting-edge technology like virtual reality, augmented reality, and 360° video to create lifelike simulations and interactive worlds.

Understanding Virtual Reality

VIRTUAL REALITY (VR) is a simulated experience that places users in a virtual world through a headset. It offers an interactive, 3D environment that feels real, allowing users to explore and engage with the digital landscape as if they were actually there.

360 Video

Understanding 360° Video:

  • 360° video captures a full panoramic view, allowing viewers to look in any direction as if they were in the middle of the action. It uses multiple cameras or specialized equipment to record from every angle simultaneously.

How Does 360° Video Work?

  • Users interact with 360° video by moving their device, using a mouse to drag the view, or wearing a VR headset for full immersion. This interactivity makes 360° video a powerful storytelling tool, offering an engaging experience beyond traditional videos.

Interactive and Immersive Experiences

Understanding Interactivity and Immersive Experiences:

What is interactivity?

  • Interactivity refers to the capability of a system or technology to engage users in two-way communication. In interactive media, users can influence and change the content or the experience in real-time through their actions, such as clicking, dragging, or moving. This creates a dynamic and personalized experience, allowing for greater engagement and involvement.

By combining interactivity with immersive experiences, Creativa creates engaging and impactful content such as DOOH, OOH, FOOH that captivates audiences and enhances storytelling.

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Our Process

Request a proposal

Contact us with your most vague or in-depth brief, or call us if you have any burning questions.

If we need more information, we’ll get in touch with you for an exploration call. Then we’ll assess your requirements and come back to you with a proposal. You can accept this proposal, which will kick off your project with us.

Step 1 of 6

Our Process

Clarity session

This is a meeting with key team members (ours, and yours) and project stakeholders (yours!) to make sure we leave with a deep understanding of your goals and requirements, as well as the project’s content and creative execution. This is a solid brief that we work from to align our team and yours. Immersive content can be pretty complex, so knowing exactly what we want to achieve is important.

Step 2 of 6

Our Process

Pre-Production

Pre-production = before we make your video. Pre-production starts once we’re aligned on vision and strategy. Our creative team will work with you on the style, the script and the storyboard. Oh, and we’ve built in feedback points all through the immersive video production pipeline, so you’re involved as much or as little as your calendar allows. You’ll get a timeline so you can keep track of it all.

Step 3 of 6

Our Process

Production

We’ve got the storyboard, the script and the vision. Yay! If your video has a voiceover, we will record that now. We’ll start looking into what kind of music fits your video. This is where we will begin the filming, or animation, depending on our approach and the medium of immersive content we’ve chosen.

Step 4 of 6

Our Process

Post-Production

The home stretch. Our team will put in the final touches, like editing or sound design.

Step 5 of 6

Our Process

Delivery

It’s all done, and now we’ve just got to get it to you. You’ll get a file straight to your inbox with the final video (or videos), thumbnails, any extra assets you may have requested (e.g. subtitles) and any music licences that you may need. Depending on what kind of immersive content we’ve made, we may need to work with your team to set up hosting on your website, for example.

Step 6 of 6

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We work with clients all over the world, in all kinds of industries

[The team] were excellent to work with – extremely flexible while we were trying to organise filming through lockdowns, happy to link in with our IT/website providers to ensure a smooth launch, and very professional in their project management. Additionally, they delivered an excellent final product!

Rachael Bryant, Manager Capability Development (Producer Relations)

The videos have been really well received. Our teams use these everywhere they go.

Maria Matina, International Marketing & Content Officer

Let’s work together

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