Project: Appeal Animation
CLIENT: Royal Far West
At Creativa, we often need to deal with subject matter that can be sensitive in order to tell a story and help make a positive change in the world. This was the case when the charity Royal Far West asked us to produce an animation that was intended to drum up support.
Children who live in rural and regional areas of Australia are sometimes unable to receive the developmental, educational, mental health, or disability support they require.
Through donations, Royal Far West enables these children to thrive. And the animation we have created alongside them aims to create awareness of the issue and show how Royal Far West is tackling it.
Our in-house storytellers, designers, and animators took the sensitive nature of the subject and created a beautiful piece of work using abstract and artistic elements that captivate and demand attention. We created a work that not only captures the heart but also invites the viewer to take action. We were able to deliver a video that expertly balances between the special joy of growing up in regional Australia and the challenges faced by country kids.
The client enthusiastically received the final product, promptly distributing it across their online platforms. It was featured on social media just a day after delivery, demonstrating wide appeal.
At Creativa, we are proud to contribute to meaningful change by bringing such important stories to the forefront, inspiring action through visual storytelling.
Talk to us, we can help you do the same with your business and your brand!
