Mariana Ruiz 
CASE STUDY: Why Do Brands Invest in Creative Advertising and TV Commercials?
Introduction
With the rise of digital marketing and social media, many have argued that traditional advertising mediums such as television commercials have become obsolete. However, brands offering products or services still invest in creative advertising and TV commercials for a variety of reasons. In this case study, we will explore why brands still use TV commercials as part of their advertising strategy and how a video production agency can help create engaging stories.
Why Do Brands Invest in Creative Advertising and TV Commercials?
In today’s competitive market, brands are constantly seeking new ways to stand out and leave a lasting impression on consumers. One effective strategy is to offer innovative experiences that cater to the needs and preferences of the target audience. By creating memorable moments that resonate with consumers, brands can not only boost their sales but also foster long-term loyalty. After all, in a world where consumers have endless options, it’s the brands that go above and beyond to provide exceptional experiences that truly stand out.
Wide Reach
TV commercials still offer a wide reach, allowing brands to connect with a large audience simultaneously. While the rise of streaming services and ad-free content has decreased the number of people watching live TV, it is still a popular medium for entertainment and news. Brands can target specific demographics by choosing the appropriate channel and time slot.
Memorable Experiences
TV commercials offer the opportunity to create memorable experiences for viewers. Advertisers can use creative storytelling, humour, or emotional appeals to capture the attention of viewers and leave a lasting impression. Memorable TV commercials can also go viral, generating free publicity for the brand.
Brand Awareness and Recall
TV commercials can help increase brand awareness and recall. Consistent and frequent exposure to a brand can help it become top-of-mind for consumers when they need to make a purchase decision. TV commercials also allow for the use of audio and visual elements to reinforce brand messaging.
e.g: Starbucks “Make a change”
How a Video Production Agency Can Help Create Engaging Stories
Concept Development
A video production agency can help develop a compelling concept that aligns with the brand’s objectives and resonates with the target audience. They can conduct research and gather insights to identify what motivates the target audience and what type of content they are likely to engage with.
Script Writing
A video production company can write a script that tells a captivating story that resonates with the audience. They can use storytelling techniques to create an emotional connection with the audience and keep them engaged until the end of the commercial.
e.g: What Can’t milk do?
Video Production
A video production agency can produce high-quality videos that bring the script to life. They can create visually appealing scenes and use special effects to make the commercial more memorable. The production team can also work with the audio team to create a soundtrack that complements the visuals and reinforces the brand message.
e.g: Product Videos/ Brand Videos
Conclusion
In conclusion, brands offering products or services still invest in creative advertising and TV commercials because they offer a wide reach, memorable experiences, and increase brand awareness and recall. A video production agency can help create engaging stories by developing a compelling concept, writing a captivating script, and producing high-quality videos that resonate with the target audience. Traditional advertising mediums such as TV commercials are not dead, but rather they have evolved to meet the changing needs of consumers and brands alike.
At Creativa, we are proud to have produced countless stunning TVC’s and brand videos for a diverse range of clients and their brands. We are here to help! Let’s talk.
